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Target Audience Example Essay Writing

Determining The Audience For Your Article Review

Article review writing hints: who is your audience?

One of the most important things to remember when writing anything is to consider your audience; and writing an article review is no different. There are certain types of words that can and cannot be used, depending on who is going to be reading your review. While it is possible to write an article review with absolutely no audience in mind, most often people write them for a specific reason and for a specific group of people. Knowing your audience and how to write for them is crucial for the success of your article review.

Article Reviews By Students For Teachers

If you're in school and you've been given an article review as an assignment, you already know that your main purpose is to impress your teacher. In order to figure out what the voice of your article review should be, you should look up the topic and read other articles about it too. That way, when you sit down to write your review you'll be better acquainted with what you're reading. It will also help you base your opinion on the article better by give you a wider idea of what it's about.

While you're reading, you should write down keywords that appear multiple times. These are probably important. Anything else that sticks out to you should be written down as well, and you should keep them in mind when you're writing your article review. The most important thing to remember is that you want to know what you're talking about, even if you knew nothing about the topic before being handed the article review as an assignment.

Article Reviews By Professionals For Curious Newbies

If you're a professional, then chances are you're writing a review about something that you know a lot about. It's also very likely that the people you're writing for aren't going to know even a small fraction of the stuff that you know about the topic at hand. When you're writing your review, you should make sure that everything is clearly written, and any words or definitions that might be difficult to understand should be clearly defined for your readers.

The title of professional implies that you won't need to do any research, but don't be afraid to if you have to. Try to think about the article as someone who has never seen the topic before. Write down some things that might be confusing and keep them in mind when you're explaining things. The last thing that you want is to lose your audience because they don't understand what you're writing.

Article Reviews By Professionals For Professionals

The best part about writing for people that are in your peer group is that you know that you don't have to worry about explaining every little thing. If you write a technical term, your readers will know what it is without it being defined for them. You can write your article review as though you were writing it for yourself.

Still,you'll want to make sure that you keep their attention. Find one or two things to focus on, and if you can challenge anything in the article, do so. One of the most beneficial uses for article reviews that are written by and for professionals is to further the information that is known about specific topics.

Tips to consider

Start writing with brainstorming.Any essay or research paper start with creating an interesting and unique topic. Most students find it hard to make up a topic that would interest the professor. The easiest solution is check the available college paper examples available online for free use. Read the topics, write down the ones you like, conduct a research and give birth to a great topic of your own. The alternative way is to read a newspapers, watch a television program and write about any current issue going on in the world.

Proofread and edit your draft.Make sure to check your final draft before submitting it to your school. Most students are so happy they've finally finished writing their essay or research paper, they forget to spell-check and search for grammar and punctuation mistakes. Most professional writers even use the help of editors (and actually pay them for their services) to ensure the paper is coherent, well-structured and flows well.

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Determining Audience

After coming up with a specific topic, it is also important to identify the audience for an essay. As a writer, your audience is not whoever reads the essay (this is far too broad) or even simply your instructor (of course he/she will read the essay).  Instead, the audience is the group of people you want to educate or persuade.   

Why Audience Matters

Knowing the audience for a particular essay is important because it determines the content that will appear in the writing.  The content of an essay that has a specific topic will vary depending on the intended audience. In other words, having a focused topic is important, but having a specific audience is equally important.

For example, let’s say you are writing an expository (informative) essay on the most important practice techniques in becoming a better tennis player. If your audience is beginning tennis players, or players who know little about the game, the techniques needed to get better are different than if you are writing to intermediate players who want to become good enough to enter and/or win tournaments. In the first example, the steps would be more basic, while in the second example they would obviously be more advanced. Either way, the topic of the essay, becoming a better tennis player, is the same, but because the audiences are different, the information in each essay will be different as well. 

The same is true of an argument or persuasive essay. If you are arguing for a change to occur, identifying the level at which you want this change to occur and/or the people you want to persuade to help create this change (audience) is important.  For example, an essay about the need for a change to Aims’ grading system can have different audiences. One potential audience may be the students who attend Aims, in which case explaining how this change would benefit students with more accurate grading becomes important. Another audience could be the Aims senior management, in which case the benefits to enrollment and student retention become important points to address.

More on Audience

Knowing the intended audience for an essay can also answer other questions that frequently arise. For instance, writers often wonder if the use of jargon (words or language related to a specific field) or acronyms (abbreviations of longer names/terms) is appropriate or must be explained. This question can be answered by knowing the audience. If the audience for an essay should understand these terms, then they don’t necessarily need to be explained and can be used. Put another way, if you are writing an essay on a medical topic and the audience is medical professionals, complex medical terms can and probably even should be used. If, on the other hand, your audience is a group of non-medical experts (ex: women diagnosed with breast cancer), such terms would need to be explained or not used at all.

Tip: One way to develop and sustain a specific audience is to incorporate the audience into the thesis statement. The following are examples of thesis statements that identify a specific audience:

Example #1: First time college students(audience) need to know the proper way to study for a final exam.

Example #2: The Greeley school district(audience) needs to implement mandatory school uniforms for all middle school students in order to facilitate better learning.

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