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Logotype Assignments

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Mike & Ike by Nicolet Schenck

ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.

SCHOOL
Maryland Institute College of Art
Baltimore, MD

COURSE
Graphic Design I

INSTRUCTOR
Ellen Lupton

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DATE: Apr.21.2011POSTED BY: Lauren DickensCATEGORY: Food COMMENTS:

TAGS: food, packaging, redesign, student,





Manischewitz by Ariel Braverman

ASSIGNMENT
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.

SCHOOL
Maryland Institute College of Art
Baltimore, MD

COURSE
Graphic Design I

INSTRUCTOR
Ellen Lupton

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TAGS: identity, logotype, manischewitz, packaging,





Dynex by Mark Johnson

ASSIGNMENT
We were asked to select an existing brand in an industry of our choosing and create packaging, and a new brand for it if we found it necessary.

SCHOOL
Savannah College of Art and Design
Savannah, GA

COURSE
Package Design

INSTRUCTOR
Jason Frazier

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DATE: Jan.12.2011POSTED BY: BryonyCATEGORY: Retail COMMENTS:

TAGS: dynex, illustration, packaging, typography,





Franzia by Amy Kline

ASSIGNMENT
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.

SCHOOL
Maryland Institute College of Art
Baltimore, MD

COURSE
Graphic Design

INSTRUCTOR
Ellen Lupton

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TAGS: franzia, lanyard, packaging, typography, van,





Inzersdorfer by Michael Nagy

ASSIGNMENT
The assignment was to redesign the logo and packaging of Austrian canned food producer "Inzersdorfer" which is an iconic brand in Austria with its first factory built during the reign of the Austro-Hungarian Empire in 1870. Our deadline was 4 weeks after we had started the project.

SCHOOL
dieGraphische
Vienna, Austria

COURSE
Graphic Design & Communication Design

INSTRUCTOR
Martin Dunkl and Werner Gregori

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TAGS: billboard, inzersdorfer, packaging, shape, typography,





Netgear by Ognjen Topic

ASSIGNMENT
This was my thesis project. I was free to do showcase any project but I chose to rebrand an existing company since this is the field I love and will pursue.

SCHOOL
William Paterson University
Wayne, New Jersey

COURSE

INSTRUCTOR

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TAGS: advertising, netgear, packaging, stationery, system manual, typography, uniform, website,





Polish Post by Zofia Szostkiewicz

ASSIGNMENT
I have redesigned the visual identety of the Polish Post. I wanted to create a simple, modern and strong brand. I redesigned the logo, created an new color-scheme for the identety, I desined stationary, pictograms, uniforms, and website layout.

SCHOOL
Academy of Fine Arts
Kraków, Poland

COURSE
Visual Communication

INSTRUCTOR
Dr. Barbara Widåk

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DATE: Sep.23.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:

TAGS: envelopes, packaging, polish post, stationery, store interior, system manual, typography, uniform, van, website,





Alberto VO5 by Simi Mahtani

ASSIGNMENT
I decided to create a re-packaging of the Alberto VO5 hair care line for my design class. After discussing the idea with my professor, my challenge was to keep the same Alberto VO5 mark, while redesigning the graphics and packaging, to give the line more of an attitude. I was also tasked with designing an entire line for the updated packaging and products for the traditionally shampoo and conditioner only line.

SCHOOL
Syracuse University
Syracuse, New York

COURSE
Communications Design

INSTRUCTOR
Robert Cooney

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TAGS: Alberto VO5, packaging,





Lexi by Kelly Anderson

ASSIGNMENT
We were asked to choose an existing business' identity and give it an overhaul. First we tackled the logo and business system and then we created three collateral pieces. In my case, I did a poster, website, and packaging.

SCHOOL
Portland Community College
Portland, Oregon

COURSE
Graphic Design 5 | Branding

INSTRUCTOR
Matthew Morasky

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DATE: Jul.01.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:

TAGS: announcement, lexi, packaging, stationery, website,





Toft Dairy by Cassy Jean Bindis

ASSIGNMENT
Students were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.

SCHOOL
Bowling Green State University
Bowling Green, Ohio

COURSE
Identity Design

INSTRUCTOR
Matt Davis

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DATE: Jun.30.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:

TAGS: color palette, packaging, standards, stationery, toft dairy, typography,





Argenta by Kevin Wittevrongel

ASSIGNMENT
For our final year project we were asked to redesign an existing identity/branding of choice.

SCHOOL
Syntra West
Bruges, Belgium

COURSE
Graphic Designer/Desktop Publisher

INSTRUCTOR
Ann Vermaercke, Wim Huyser

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DATE: Jun.28.2010POSTED BY: BryonyCATEGORY: Financial COMMENTS:

TAGS: argenta, brochure, folder, icon, logo, office supplies, packaging, stationery,





Spy Museum by Aubrey Birkholtz, Dave Mason and Sarah DeGarmo

ASSIGNMENT
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.

SCHOOL
Kansas State University
Manhattan, KS

COURSE
Senior Studio

INSTRUCTOR
Mervi Pakaste

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DATE: Jun.15.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:

TAGS: advertising, bus stop, custom typeface, logo, packaging, poster, spy musuem, stationery, website,





Fujiya Japanese Cuisine by Chloe Scheffe

ASSIGNMENT
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.

SCHOOL
Seattle Central Community College
Seattle, WA

COURSE
Graphic Design VI

INSTRUCTOR
Tom Lenon

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DATE: Jun.09.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:

TAGS: brand book, collateral, fujiya, icon, logo, menu, packaging, stationery,





Babycakes by Tine Wahl

ASSIGNMENT
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.

SCHOOL
School of Visual Arts
New York, NY

COURSE
Advertising, Interaction, Design, the Future

INSTRUCTOR
Wade Convay, Carla Echevarria

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DATE: Jun.03.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:

TAGS: applications, cart, coasters, icon, iphone application, logo, packaging,





Marion Kay by Luke Shuman

ASSIGNMENT
Rebrand Marion-Kay Spices.

SCHOOL
Taylor University

COURSE
Product ID

INSTRUCTOR
Ryan James

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TAGS: advertising, applications, logo, marion kay, packaging, stationery,





Maruchan Ramen by Joshua Long

ASSIGNMENT
We were asked to choose an existing product and shift the brand to a different audience.

SCHOOL
Hartford Art School
Hartford, Connecticut

COURSE
Design System

INSTRUCTOR
Deb Kline

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DATE: May.19.2010POSTED BY: ArminCATEGORY: Food COMMENTS:

TAGS: light, packaging, ramen maruchan, white,





Tampax by Aaron Heth

ASSIGNMENT
The brief was completely self initiated, and my goal was to create or rebrand a system of packaging for a tampon line.

SCHOOL
Savannah College of Art and Design
Savannah, GA

COURSE
Studio II

INSTRUCTOR
Scott Boylston

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TAGS: packaging, survey, tampax, women,





X-ACTO by Jesse Kirsch

ASSIGNMENT
The class was asked to pick any brand (that included packaging) that interested them and redesign or refresh the identity and packaging for a line of products.

SCHOOL
School of Visual Arts
New York, NY

COURSE
Packaging Design

INSTRUCTOR
Chad Roberts

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TAGS: logo, packaging, x-acto,





Crayola Washable Fingerpaints by Christine Clayton

ASSIGNMENT
We were asked to redesign an existing product/package or to create a new line for an existing brand. I decided to redesign Crayola's Washable Fingerpaints packaging. Crayola's current Fingerpaints packaging is basic and doesn't really add to the brand experience or capitalize on any of the brand equity that Crayola has built over the last 125 years.

SCHOOL
Portfolio Center
Atlanta, GA

COURSE
Advanced Packaging

INSTRUCTOR
Brett Player

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TAGS: crayola, cut paper, packaging,






 

I know everybody and their brother does logo roundups so you’re probably sick of them, but I don’t believe I’ve ever done one and there is a particularly impressive brand of logo design that I wanted to point out.

Today we’ll look at 50 logos that are the result of going beyond the typical thought process and injecting a little wit and hidden symbolism into the design process.

What Makes a Logo Clever?

To explain what I mean by “clever” logo design, let’s take a look at a typical logo, (i.e. one that isn’t clever).

The logo above is a nice piece of work. The colors are perfect, the lettering is masculine, the overall feel is athletic and the glossy effect works well. It’s everything that it needs to be.

However, my favorite type of logo design is that which takes the assignment one step further. Rather than just making something attractive, these designers look at the design process with a pinch of added intelligence and a perspective that skewed enough to see things differently than the rest of the world.

These types of logos make you smile at the brilliance of both the idea and the execution and have several layers of meaning that can hit you in waves. Some are amazing in their obviousness to all who see them and some find excellence in hidden secrets.

I’ve broken down this collection into three categories: visual double entendres (two things in one), word and character art, and ambigrams. Ambigrams definitely also fall into the word art category but I wanted to give them special recognition because they’re so difficult to pull off effectively (if you don’t believe me, try to make one!).

Visual Double Entendres

Lion Bird

If you stare straight at the bird’s feet for a second, a stunningly clear lion’s face emerges. Brilliant design!

Chad 2010

I love this one. There’s a sort of ribbon theme that makes both a face and the continent of Africa.

Spartan

Simply beautiful use of negative space. The golfer and his swing double as a soldier’s face.

DesignTent

A tent and a pencil.

Pepperhorn

A pepper and a horn.

GreenLabs

Green here is symbolized by a tree and labs is represented by the brain. That’s a sharp looking tree brain!

Airtistic

Another pencil idea very similar to the one above. This one is a parachute and a pencil.

Ecotaste

A tongue and a leaf. A little creepy but a great idea!

Guitarshop

The letter “G” and a guitar. Simple but effective.

Mr. Couch

This is definitely one of my favorites. The couch has cleverly been crafted to also be a face with a mustache. Excellent work!

Eco Pup

The dog’s ears are leaves. Sometimes subtle is better.

Mailhouse

The open envelope creates a house shape.

WordRefuge

The open book makes a tent. Not my favorite but it makes for a good visual read.

Australian Pork

This one makes me laugh. Australia has been turned into a pig’s snout!

MetroMobile

The city skyline doubles as a row of cell phones.

PokerHills

I love that the shape of the hills genuinely matches the shape that cards make when you peak at them while they lie face down on the table.

Match

This one goes on and on. The matches come together to make a heart. There are two of them (they match). Fire represents passion. etc. etc.

ThinkTank

Ideas are often represented by lightbulbs. Turning the phrase “think tank” into a lightbulb tank was genius.

Rockit

This one is an excellent piece of art. The rocket blasting off and leaving smoke trails clearly makes a guitar shape.

Suitcase

This one is simple but so incredibly effective. It looks like both a suitcase and a folded dress shirt with a tie. The latter really emphasizes the “suit” aspect and therefore represents professionalism.

AirTime

Another really subtle double entendre. The hands on the clock make an airplane.

Uptown

The buildings in the city skyline are all arrows pointing upward.

Country Living Dentistry

The white picket fence is a perfect picture of country life, here it’s been turned into a toothbrush to symbolize dentistry.

Push the Bottle

Another excellent use of negative space. The hand pushing a button makes the shape of a bottle. Notice how the fingers of the fist create the liquid in the bottle.

Pencil

It’s amazing how little had to be added to make a pencil appear (just a triangle!). Some logo designers really have a gift for simple touches that change everything.

Spice Mountain

It definitely looks like both a mountain and a pile of spices.

Night Golf

Not only does the round shape of the golf ball reflect that of the moon, the little dips look like craters! A great visual simile.

Maritime Law

The logo says everything it needs to. Scales are a clear representation of law and justice and the bowls have been turned into boats to represent the maritime aspect.

GradBooks

This idea seems a little obvious but I’m sure it took a lot of tweaking to get to this point.

Antisocial Network

The sort of abstract skyline design is a cliche for community and has been transformed into a familiar hand gesture.

Mars

Another one of my favorites. The carrot has been beautifully crafted to make a rocket ship.

Nurd

The car’s headlights make it look like a big nerd with glasses. Yet another example of the use of subtlety in wit.

Bananas Films

The film strips have been hung to mirror the shape of a group of bananas.

Food Writers

The negative space in the tip of the old style fountain pen has been turned into a spoon.

SparkPlug Creations

This is definitely not the best logo in the world, but the whole lightbulb spark plug idea is pretty clever.

Word and Symbol Art

Fish

The word fish has been crafted into the form of a fish. What more could you want in a logo?

Bipolar

A few simple typographic characters that perfectly represent the word below.

CodeFish

Coding is all about characters so it was perfect to build the fish out of typography.

Inequality

The equality symbol has been slightly modified so that the bottom is shorter than the top; a perfect statement of inequality.

Fuel Quoter

The quote has been simply turned on its side and it looks remarkably like a gas pump.

Infinity Crime Studio

The symbol for infinity has been altered to look like pair of mischievous eyes.

Octave

If you’re at all familiar with music theory you know that an octave has eight notes (hence “oct”). Here the “o” and “c” have been stacked to make an eight.

Nosey

The impressive part here is how naturally the word seems to make a face. It’s an excellent designer that makes complex ideas look effortless.

Twins

The two has been pushed over to look like an “n.” Since the word is “twins,” hiding a two in the logo was a great decision.

Upside Down

This one you have to stare at for a second to really appreciate. All the letters are upside down. The “w” is an “m”, the “d” is a “p”, etc.

Spork

The obvious solution was to make a spoon and a fork illustration. However, putting the ampersand in represents an extra step in the thought process that makes the idea really unique.

Umbrella

At first glance this logo says “brella.” Can you spot the other two letters?

Ambigrams

In case you’ve never heard of them before, ambigrams are words or phrases that you can spin around 180 degrees and still read them. They often require quite a bit of work and thought in order to make them easily readable.

Awesome

That sort of Old English look is definitely one of the styles you see the most with ambigrams. Notice how the “e” and “o” have been heavily transformed but still read well in the context of the word as a whole.

Edge

It’s not easy to create an “e” that still looks like an “e” when you spin it around. Well done.

Eveva

This one feels like an ambigram, but as one astute commenter pointed out, it actually isn’t. The beginning “e” and ending “a” are the same, but the letters in between don’t work when flipped. Nice illusion regardless!

Conclusion

I hope the collection above isn’t just another “list post” but instead is a healthy dose of inspiration that encourages you to put a little thought into your logo creation process. When appropriate, consider how you can infuse something unique and witty to make the logo that much better.

Leave a link below and tell us your favorites. Also point us to any logos that match this style that you’ve seen on the web.

 


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